http://goodstuffcommunications.com/dont-forget-the-peeps Strategy, Copywriting, Presentations, Portland. Mon, 04 Jun 2012 00:58:53 +0000 hourly 1 http://wordpress.org/?v=4.2.3 http://goodstuffcommunications.com/dont-forget-the-peeps#comment-708 Fri, 29 Oct 2010 03:31:16 +0000 http://goodstuffcommunications.com/?p=552#comment-708 Thanks Doug! You are correct – it is the nature of this shift that also provides the potential, the power, and the strength of using this tool to communicate with stakeholders.

]]> http://goodstuffcommunications.com/dont-forget-the-peeps#comment-707 Thu, 28 Oct 2010 15:20:19 +0000 http://goodstuffcommunications.com/?p=552#comment-707 Social media can be a complete change for some companies for a lot of reasons. It is bottom-up communication, not top-down, and man, is that a good thing! Because it is coming from the “peeps” it represents the opportunity for an adaptive, creative push that can be amazing. I like the author’s suggestions for harnassing this potential.

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