Apple announced a bunch of new features and operating system stuff today. You can read about all the changes to iOS5 over at the Apple site. Amongst all the changes to the iPhone Operating System which were announced today at the Apple Keynote for iOS5, the big one, from the social media perspective, is the inclusion of “Tweet This” in the sharing features on the mobile operating system. From a social media perspective, this is pretty big news.
It represents a huge nod of approval from Apple to Twitter. One of the primary obstacles people still have with fully adopting Twitter is the steep learning curve/lack of information about how to actually use Twitter in your daily life. How many of you have heard someone say “it’s only for teenagers” or “I would use Twitter but I don’t really care what people do all day – so you are going to the kitchen. I don’t care!” I think that the inclusion of this feature in the Apple Mobile OS will make an impact on this obstacle.
If for example, you are sitting on the fence about beginning to use Twitter, wouldn’t it be more likely that you would try it out if there was a button that made it really easy to do on your phone already? A button that you would see each time you “share” something via email with someone who may find it useful/important to know? I think that it would.
So this isn’t a groundbreaking worldshifting gamechanger, but it will most likely help more people begin to use Twitter (and actually use it for it’s intended purpose – sharing information that your friends and followers may be interested in).
What do you think? Will it make a difference?
