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Zappos, Holacracy, and David Simon’s The Wire

What do Zappos and David Simon have in common? It seems to me they both see outdated, broken systems as endemic to today’s world, and are both doing something to change it. David Simon created The Wire, which is the most scathing portrayal of the American socio-politic infrastructure and systems that has ever aired. Zappos…… Continue Reading

Marketing Protip: Tragedy Edition

A tragedy (or remembrance of a tragedy) is not an opportunity to promote your brand. On days like this, just don’t promote. Take a day off. Be a human. Don’t worry about page views, clickthroughs, or riding the zeitgeist to the top of the heap. It’s a losing proposition, every single time. I have no…… Continue Reading

Google Authorship

Just realized I didn’t post about the power of Google Authorship – and most of you would probably want to know as it impacts your search rankings. Google Authorship is basically a way for Google to verify the author of content, and this verification improves the likelihood of higher rankings.  You need a Google Plus…… Continue Reading

Fresco Jesus and Social Media Marketing

The story of a botched restoration of a 19th century Spanish fresco became something of an internet sensation last week.  I have to admit to having a hearty laugh at the result of the amateur (but clearly well-intentioned) attempt to restore the painting.  (If you haven’t read about it yet, check out this article on…… Continue Reading

Foursquare and Vermont Businesses

I recently had the chance to chat with Lynn Monty of the Free Press about my thoughts on Foursquare for Vermonters – both for businesses and for regular old Vermonters. Some of my remarks made it into Lynn’s great article on Foursquare and Local Biz in the Burlington Free Press, but I also figured that…… Continue Reading

Google Plus – The Time is Now!

I have been telling clients for the past year or so “Google Plus is going to be important for you in the future.  It may not be quite ready for you yet, but you need to have it on your radar.  At some point it will become necessary for you to set up shop over…… Continue Reading

#BTVSMB February Social Hack Thoughts and Mindmapped Notes

Man, what a day! Just an awesome, awesome experience at the #BTVSMB (That’s Burlington Social Media Breakfast) Social Hack.  (You can learn a bit more about the event by checking out the Free Press article from yesterday’s edition – I even got a little shout out/pub in it, probably due to my eager attitude to attend the…… Continue Reading

Happy New Year!

I just wanted to take a moment and say Happy New Year to everyone.  I am looking forward to seeing big new things this year. I was thinking about what I think will happen this year that will be big news in the social media world, as I thought you might want to know what…… Continue Reading

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