The Burlington Vermont Social Media Breakfast put on by Rich Nadworny (@rnadworny) of Digalicious and Nicole Ravlin (@PMGNicole) of PMG Public Relations on Friday was fantastic. The keynote speaker (Yes Darrell, you were indeed a keynote speaker!) was Darrell Whitelaw (@darrellwhitelaw), Creative Director of MIR. The talk was entitled “The Nexus of Mobile and Social.”…… Continue Reading
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3 Reasons Your Business Needs to be on Twitter
There is absolutely no reason your business is not participating on Twitter. I hear businesspeople say things like this all the time: “I have no idea why we would need to be on Twitter.” “I want to get on Facebook, that’s where my customers are.” “We don’t need a Twitter presence yet.” Any business that…… Continue Reading
Vermont Web Marketing Summit 2010 – The Bullhorn is Dead, Long Live the Laser Pointer
The Vermont Web Marketing Summit (you can see related twitter conversationss using the #vtweb hashtag), which occurred yesterday at the Main Street Landing in Burlington was a great networking and learning event for Vermonters interested in Social Media and Digital Marketing. There were some great local presenters, and I think that there was something for…… Continue Reading
Top 10 Ways to Maximize the Value of Attending Conferences
I am getting ready for the Vermont Web Marketing Summit tomorrow, and I thought I would share some tips about how to make the most of Conference opportunities. I have been to my fair share of them, and have learned a thing or two about how to get good value for my time. We all…… Continue Reading
Five Simple Steps to Protect Your Connections
The most important thing we have as businesspeople is our connection to others. Our family, friends, co-workers, business contacts, customers, partners, classmates, and others matter. These connections are gold. They are the lifeblood of your business. So treat them that way! You should make sure that you aren’t left out in the cold if you…… Continue Reading
Good Stuff
Well, at long last, the site is up and running. There will be tweaks and improvements here and there, but, for the most part, this is what the site is going to look like for a bit. I am pretty amazed at how everything is coming together. Good stuff!… Continue Reading
Facebook in the Workplace (Part 5 of 5 You NEED to Have a Written Social Media Policy)
It is clear that Facebook presents a challenge to organizations. The best solution to this challenge is to have a written policy that clearly outlines expectations for how Facebook and social media is to be used in the workplace, and how they as employees can best participate and represent the organization…… Continue Reading
Facebook in the Workplace (Part 4 – Opportunities!)
The use of Facebook presents some incredible marketing and customer service opportunities for organizations that understand how to capitalize on these opportunities. If your workforce is participating on Facebook and other social networking sites and interacting with your customers it can be a huge competitive advantage, particularly if you train them and teach them how to do it well.… Continue Reading
Facebook In The Workplace – (Part 3 – Enthusiastic Employees)
The benefits of having employees that are “enthusiastic” or willing to go far beyond what is expected of them are enormous. It is the difference between doing the minimum, the bare bones of what is expected, what is written in the job description, and continuing to seek new, innovative, creative, and powerful ways to be a better business. The core concept or foundation on which I believe any HR Facebook policy should be built is respect…… Continue Reading
Facebook in the Workplace (Part 2)
The underlying fear that leads an organization to create the policy of blocking Facebook at the workplace can be attributed to an underlying belief that “left to their own devices, our employees will not do what they are supposed to.” This fear demonstrates a low level of respect for the employees of that organization that aren’t setting the policy…… Continue Reading